Dunya
Service Provided: Business & Action Plan
Project Overview
Dunya Montreal is a shawarma and falafel joint founded by two young Lebanese entrepreneurs, Rami and Imad, in their early 20s. Their vision was to create a nostalgic, welcoming atmosphere paired with authentic Lebanese flavors. While the food was handled by the chef, the team faced challenges in branding, business strategy, and operations.
As their business consultant, we developed a detailed business and action plan, conducted market research, optimized their operations, and coordinated with a team of designers to bring their vision to life.
Client Background
Client: Rami and Imad, Lebanese entrepreneurs based in Montreal.
Business Stage: Ideation phase, pre-opening.
Goals and Vision: They sought clarity and professional guidance to ensure their ideas made sense from a marketing and business perspective.
Challenges:
Unclear and unstable vision, which delayed progress.
Lack of experience in opening and operating a business.
Our Role in the Project
As their consultant, we acted as both strategists and facilitators. Our contributions included:
Delivering an in-depth market analysis.
Providing a business audit to assess what had been done and what was still needed.
Creating a detailed action plan and marketing strategy.
Coordinating with and connecting the team to graphic and interior designers, a handyman, and other service providers.
Offering hands-on support throughout ideation, conceptualization, and execution phases.
We worked with Dunya Montreal up until their grand opening in September 2024, ensuring all key elements were in place for a successful launch.
The Process
Discovery: Conducted a comprehensive business audit to identify gaps and opportunities.
Strategy: Developed a market research report, action plan, and marketing strategy tailored to their needs.
Execution: Collaborated with designers, tradespeople, and the team to bring the concept to life while ensuring all operational processes were streamlined.
Results & Impact
Within the first three months of opening:
Daily Sales: Dunya sells out every single day.
Brand Awareness: Their popularity in Montreal skyrocketed, becoming one of the most talked-about shawarma and falafel joints.
Social Media Growth: Their Instagram grew to over 2,000 followers in just one month, despite minimal posting.
Operational Improvements: Their operations became more streamlined, and their menu was finalized and refined.
Press Recognition: Dunya has been featured in some of Montreal's top food magazines and newsletters, highlighting its rapid success and authenticity.
“Working with Dunya was a truly eye-opening experience for our team. It was one of the first times we collaborated with a restaurant and with entrepreneurs close to our own age, which made the journey both exciting and inspiring. Being exposed to new challenges and opportunities throughout the project allowed us to develop specific skills in ways we hadn’t before. It was a dynamic and rewarding experience that continues to motivate us.”
Do you have an idea you’d like to turn into reality? Let’s make it happen!
