Laurie Yapp Home
Service Provided: Business & Marketing Plan
Project Overview
Laurie Yapp Home is a startup luxury high-end furniture business founded by Laurie Yapp, a seasoned interior designer with over a decade of experience. Laurie’s vision was to create a curated selection of furniture from other suppliers, branded under her name. However, the business lacked structure, direction, and clarity in its operations and marketing strategy. While initially seeking a marketing consultant, Laurie Yapp Home expanded the scope of Tawlé’s role to include business consultancy to address foundational gaps in their plan.
Client Background
Client: Laurie Yapp, interior designer, and her son Logan.
Business Stage: Early-stage startup with a partially set-up Shopify store and domain but lacking a clear vision or structure.
Goals and Vision: To build brand awareness and increase sales for the curated furniture line.
Challenges:
Lack of manpower and funding.
No structured business plan or marketing strategy.
Unclear vision for the brand’s direction.
Our Role in the Project
We acted as a comprehensive business and marketing consultant for Laurie Yapp Home. The deliverables included:
Developing a structured business plan outlining their vision, mission, values, and operational strategies.
Crafting a marketing strategy to establish a brand presence and guide sales efforts.
Setting up and managing their Instagram, scheduling posts, and creating designs for campaigns.
Providing guidance on how to communicate the brand’s value proposition effectively.
Our human-centric approach involved active listening, frequent meetings, and close collaboration with the client to ensure alignment and clarity.
The Process
Discovery:
Conducted an initial discovery call to understand the client’s goals and challenges.
Outlined the scope of work, which began as a marketing consultancy and evolved into full-scale business development.
Audit:
Assessed the client’s current standing, including their Shopify store and existing resources.
Identified gaps in their operations, marketing, and overall vision.
Strategy Development:
Created a comprehensive business plan detailing their brand identity, operational structure, and key strategies.
Developed a marketing strategy to enhance brand awareness and streamline social media efforts.
Implementation:
Supported the client with specific marketing tasks such as setting up Instagram, scheduling posts, and running campaigns.
Introduced processes and systems to streamline operations and facilitate the team’s workflow.
Results & Impact
Although the project’s focus was foundational planning, our contributions resulted in:
Increased brand awareness through well-executed marketing campaigns.
Streamlined operations with the implementation of processes and systems.
Clear guidance and direction for the client, enabling them to understand their business more effectively.
Notable press recognition for Laurie Yapp, though not directly tied to Laurie Yapp Home.
Check out some of their coverage:
“We hired Tawlé at Laurie Yapp Home to help spearhead our business and find our direction as an e-commerce business. They did an excellent job at moving us forward and bringing fresh new ideas to the table. We were very lost about how to go about marketing and how to attract customers. Tawlé was instrumental in us figuring out our business. Thanks for all the help!”
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